ETHICALLY AND RESPONSIBLY MADE APPAREL: THE FRUIT OF THE LOOM WAY

In today’s fashion landscape, consumers are growing more concern about the way their apparel is made. As awareness grows around sustainability and ethical production, Fruit of the Loom have been and will always stand out as a brand that prioritizes both people and the planet.

Here’s how Fruit of the Loom ensures that every garment delivered to your doorstep is made the right way – from cotton fields to final stitches.

Ethically Sourced Cotton

Fruit of the loom is committed to using ethically produced cotton, with the majority sourced directly from the United States. The brand proudly refuses to use cotton from Uzbekistan, a region associated with forced labor, and requires all partners and suppliers to follow suit.

Respect for Human Rights

Fair labor is non-negotiable. Fruit of the Loom upholds the highest standards of workplace ethics through regular audits and strict adherence to WRAP (Worldwide Responsible Accredited Production) principles. This ensures that every garment is made in safe, lawful, and humane conditions.

Fabrics That Do More

It’s not just about how a shirt feels – it’s about how long it lasts. Fruit of the Loom uses innovative techniques like Belcoro ® yarn and 100% cotton face sweats to create fabrics that are softer, more durable, and perfect for printing. That means better garments for wearers and better surfaces for decorators.

Oeko-Tex Certified

All Fruit of the Loom garments meet Oeko-Tex Standard 100, meaning they’re free from harmful substances and safe for both people and the environment. It’s one more way the brand ensures transparency and safety across every product.

Long-Term Wear, Not Fast Fashion

Fruit of the Loom embraces the slow fashion mindset by offering timeless basics that are made to last – perfect for everyday wear, branding, events, and more. Fewer replacements mean less waste and more value for customers. 

At the heart of Fruit of the Loom is a simple promise: to deliver quality garments made responsibly. Whether you’re a brand builder, business owner, or just someone who appreciates a great-fitting tee, choosing Fruit of the Loom means choosing comfort, quality, and conscience.

Ethical. Dependable. Made to Last. That’s the Fruit of the Loom way.